ESCALADA USA
4745 Merwin ST., Houston, Texas 77027 - (713) 305-9672 - info@escaladausa.com                              Copyright © 2015, Escalada USA LLC
Berloni Brera



Born and raised in Remedios de Escalada, Buenos Aires, Argentina, Marcelo Giannone is a master cabinet maker. Marcelo descended from a long line of master artisans who have practiced woodworking and cabinet making for many generations in the city of Modica in the Ragusa province of southern Sicily. Modica is an ancient city that was completely rebuilt in the highly ornate Baroque style after a disastrous earthquake in 1693. As a result, Modica is home to a glorious tradition of handcrafted quality woodworking, furniture and cabinetry.

Marcelo’s appreciation of fine woodworking can be traced back to his family workshop in Buenos Aires. There, he honed his skills in the age-old tradition of European guilds by becoming an apprentice when he was only six years old. By the time he was 20, Marcelo was a master craftsman ready to run his own shop. At that time, he partnered with a leading cabinet manufacturer in Argentina to provide quality cabinetry and furnishings for residential and commercial interiors. Because of his desire to provide quality service he chose to narrow his focus on providing quality kitchens and storage solutions for a demanding clientele.

​Marcelo’s business philosophy is based on one word:  Quality

- Quality products
- Quality materials
- Quality craftsmanship ​
- Quality service

​​​Enchanted with all things American since he was a young boy, Marcelo is delighted to call Texas home. He lives in Richmond with his wife, Carolina, and their two young children, Valentina and Nicolas.





From Design to Installation !
Old kitchen - day 1
New beginning - day 11
Cabinets installation - day 17
Counter Installation - day 29
 Antonio, Giorgio, Marcelo & Nicolas Giannone                                  Valentina, Carolina & Nicolas

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